Why Video?
Video storytelling makes your message memorable
Video increases information retention when compared with text. Viewers retain a whopping 95% of a message when they watch it in a video compared to 10% when reading it in text.
Effective climate and nature communication means sharing diverse voices: people and organizations experiencing the impacts now, and those actively working to cut emissions and adapt. These stories don’t just inform—they model what active citizenship looks like in the face of the climate and nature crisis.
Video drives engagement and visibility
To have impact people need to see your work, and be moved to share it with their network. Using video generates impact from social media to the website through to newsletter. For example:
- Social video sees 1200% more shares than text and image posts combined.
- Video increases engagement with a call to action by up to 380%.
- Click-through rates on emails increase by up to 300% when video is used.
- Video is a preferred format, with 96% of internet users turning to video to learn more about a topic.
- Video generates 3x as many monthly visitors to a website as other content.
- Websites with video are 53 times more likely to rank on the first page of Google search results.
- Video sees 5x the engagement of static posts.
Video can help you raise funds
Videos connect with people on an emotional level. If you can show the real-world impact of your work, you give potential donors a reason to care—and more importantly, a reason to give. For instance:
- For every $1 spent on video marketing, nonprofits see an average $7 return on investment (ROI).
- 72% of donors say they are more likely to donate after watching a compelling video that tells a story about the non-profits work.
- Video can boost donations by up to 150% compared to text-based campaigns.
- 57% of people make a donation after watching a fundraising video.
Video is a must in your digital content strategy. It significantly enhances engagement, retention, and messaging compared to text and images, and can help you reach your fundraising targets.
