Testimonials - how it works

Job brief meeting - 30 minutes

The process begins with a virtual job brief meeting using Google Meet, where you’ll meet your dedicated project manager, confirm the details of the project and generate a job brief.

Contract and assets

After the meeting, we’ll send an email containing a checklist of required assets: your branding, names / titles of testimonial contributors as they should appear on screen, and participant contact details.

In the email, there will be a link to your secure cloud storage folder on our Google Drive which will act as the long term archive of project materials and central exchange of supporting files / information. The email will provide direct links to the subfolders where you can upload branding, review your contract and job brief, receive final cuts, and access raw footage for future use:

In a separate email, we’ll attach the contract of engagement and initial invoice for approval.

Planning

• Automated and Testimonial: Before recording, you’ll need to decide who to film and what form the testimonials should take. Then you need to send out links and instructions to the contributors being filmed. If you want them to follow a script on a teleprompter, you’ll need to create this as well.

• Case study - 1 hour: Your project manager will meet with you to confirm the messaging, outline case-study stories, and discuss likely candidates / approaches. We’ll create interview questions / scripts, book recording sessions with the testimonial contributors, and gather supporting content.

Filming

• Automated: We’ll send individual links to each of your testimonial contributors for them to self-record. These links aren’t time sensitive, they can click on them at any point and begin recording immediately. When they’ve finished recording their testimonial, it will upload to our servers automatically. After their video clip has uploaded, they’ll have the opportunity to re-record if they’re not happy with it.

• Testimonial and Case study: Your project manager will coordinate individual recording sessions with each of your testimonial / case study contributors. To join the session, they will simply click on the link provided. Your project manager will be waiting in the remote studio to help them find the best lighting and framing, check their sound and direct their recording. If there are any technical issues or they’d like to do multiple takes, we’ll be on hand to assist. If you and / or anyone from your team wishes to join the recording as well, we’ll provide additional links. After the session is finished, the recording(s) will upload automatically to our servers, up to 4k quality.

Archive upload (Fully managed only)

If you have additional content that could enhance the case studies - such as video, graphics or photographs illustrating the work you provided for your client - we’ll provide a folder in your secure cloud storage where they can be linked / uploaded.

Post-production

• Automated: Once each recording session has finished, we’ll get to work processing the video through our built-in remote studio AI, which automates the process of selection and editing.

• Testimonial: Once each recording session has finished, your project manager will send the files to our team of editors. They’ll enhance the audio, grade the image and make the first cuts.

• Case study: Once each recording session has finished, your project manager will send the files to our team of editors. They’ll enhance the audio, grade the image and make the first cuts, using any appropriate additional content, such as archive material and licensed stock footage. We can also output transcripts of the recording which your team can make selects from to guide the narrative (see below).

Transcript review (Fully managed only)

If your team would like full editorial control, we can provide transcripts and a guide to making selects efficiently for our editors to work from. Once transcript selects are complete, our editors will be waiting to begin the first cut.

Proofing (Co-production and Fully managed)

Once a cut of each film is complete, we’ll send a link to review it in Frame.io. There, all stakeholders can play the films, add their own comments and review the rest of the team’s directly on the video timeline.

• Testimonial: 1 round of changes

• Case study: up to 2 rounds of changes

Our editors will be scheduled and waiting to make any changes as soon as the notes are signed off, so we can deliver final cuts as quickly as possible.

Distribution

Once the final films are complete, we’ll upload distributable .mp4 master files to the deliverables folder of your secure cloud storage, where they will remain indefinitely, ready for you to distribute, along with the full-resolution master recordings for your archive.