Communicating Earth podcast
Episode 17: Boaz Paldi
Listen on: Spotify | Apple Podcasts | YouTube
What would happen if we all got it right?
Boaz Paldi, former Chief Creative Officer for the United Nations Development Program, talks to Tom Clark about his inspiring work in climate communications. In particular he shares what he learned from the highly successful “Don’t choose extinction” campaign which highlighted the absurdity and damage done by fossil fuel subsidies.
Listen to hear what Boaz has learned really works for:
Campaigning and influencing audiences and policy at a global level
Ways to use humour and relatability in climate messaging
The power of taking creative risks
Communication that speaks to the “climate majority”.
In this honest recounting of the campaign’s development and delivery, Boaz doesn’t gloss over the challenges: bureaucracy, organisational blockers, the overwhelming nature of the subject matter. It’s a brilliant listen for anyone working in climate and nature comms who is wondering “does what I do make any difference?”
Recommended: We don’t have time - https://app.wedonthavetime.org/
Follow Boaz Paldi at: LinkedIn
Additional Notes:
Don't Choose Extinction campaign video
An Optimist's Guide to the Planet
Released: 27 May 2026
Run Time: 49 minutes
Listen on: Spotify | Apple Podcasts | YouTube
