Communicating Earth podcast
Episode 15: Rob Cooper
Listen on: Spotify | Apple Podcasts | YouTube
How to cut through the noise
Rob Cooper, host of the Climate Unf*cked podcast speaks to Tom Clark, host of Communicating Earth podcast.
Rob launched his podcast last year after an ayahuasca revelation in Bolivia in 2022. In this discussion he shares what he’s learned so far including:
- Using a podcast as a "knowledge cartilage" to support the basic "bones" of climate science
- The power of a provocative name
- Using humour to find common ground
- The power of authenticity over production polish
- LinkedIn strategy for promoting a podcast
Listen to Rob Cooper’s tips on how to create podcast content that cuts through the noise to reach your audience and walks the line between pro-comms and authenticity - whilst landing climate messaging and sparking action.
Connect with Rob on LinkedIn: https://www.linkedin.com/in/rob-coop/
Recommended book: Speaking To My Daughter About the Economy by Yanis Varoufakis https://www.yanisvaroufakis.eu...
Further notes:
Climate Unf*cked podcast - https://climateunfucked.substack.com/
The Big Bang Theory - https://en.wikipedia.org/wiki/...
Kevin Anderson - https://climateuncensored.com/
Carbon Brief - https://www.carbonbrief.org/
The Third Door by Alex Banyan - https://alexbanayan.com/book/
The Subtle Art of Not Giving a F*ck by Mark Manson - https://markmanson.net/not-giv...
Tim Ferris - https://tim.blog/podcast/
Outrage and Optimism - https://www.outrageandoptimism...
Simon Clark - https://www.youtube.com/channe...
The Infinite Monkey Cage - https://www.bbc.co.uk/programm...
The Graham Norton Show - https://www.bbc.co.uk/programm...
Reform Radio - https://www.reformradio.co.uk/
Released: 13 May 2026
Run Time: 53 minutes
Listen on: Spotify | Apple Podcasts | YouTube
