Communicating Earth podcast

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How to tell stories about your audience's values

Phil Korbel, Co-Founder of The Carbon Literacy Project, talks to host Tom Clark in the latest episode made by and for climate communicators.

Phil is a global leader in climate education and The Carbon Literacy Project has trained more than 160,000 people in more than 14,000 organisations including BBC, Department for Business Energy and Industrial Strategy, NHS, Patagonia and many more.

Phil shares his mission to:

• Embed climate education as a core workplace competence

• Use a flexible learning framework to scale training

• Tackle confirmation bias and our innate limited psychological bandwidth for disruption

• Reframe climate action as a way to lower costs, minimise risk, and thrive.

If he could get us to do one thing differently as communicators it would be to “drop the polar bears” and focus on personal, local stories that align with people's existing values.

Listen for Phil Korbel’s insights for climate and nature communicators into: how to tell more personal and less abstract stories, align your messaging with your audience’s values, and activate the power of peer-to-peer connection.

Recommended Book:

"Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change" by George Marshall https://www.bloomsbury.com/uk/dont-even-think-about-it-9781632861023/

Follow Phil Korbel at: https://www.linkedin.com/in/phil-korbel-2425264/

Additional Notes:

• Carbon Literacy Project - https://carbonliteracy.com

• Kris de Meyer -https://www.krisdemeyer.com/

• Katherine Hayhoe - https://katharinehayhoe.com/

• Years and Years - https://www.bbc.co.uk/programmes/m000539g

• Under Salt Marsh - https://en.wikipedia.org/wiki/Under_Salt_Marsh

• Carbon Brief - https://www.carbonbrief.org/

• The Sheep Look Up - https://en.wikipedia.org/wiki/The_Sheep_Look_Up

• Years of Living Dangerously - w Katherine H (and Harrison Ford) https://www.youtube.com/watch?v=brvhCnYvxQQ

• Lookers https://www.youtube.com/watch?v=MK-JryukmXE

• The CL stories playlist https://www.youtube.com/watch?v=hyCfWGcRDIU&list=PLEgnMi5G3OXmr1yaU58GGU14NXULQx8Lh
  https://www.canmarketingsavetheplanet.com/hub/carbonliteracy

• Museum of Water & Steam https://youtu.be/G6lnRMJfmKI?si=aU6zn1hFxN7Tyhu5

• Autotrader https://www.youtube.com/watch?v=PucFPpBULq0&t=1s

Released: 6 May 2026

Run Time: 48 minute

Listen on: Spotify | Apple Podcasts | YouTube