Communicating Earth podcast
Episode 13: Lucia Schweigert
Listen on: Spotify | Apple Podcasts | YouTube
How to communicate complex climate technology like a human being
Nathaniel Walters speaks with Lucia Schweigert, Strategic Director at climate tech communications agency Life Size. A former flamenco dancer turned climate communicator, Lucia explains how storytelling, strategy and human psychology shape the adoption of climate technologies.
Hear Lucia’s experience of:
Using communications to help climate startups scale to global companies
Translating complex science into messages that human beings can understand
Bridging the gap between climate tech engineers and investors - so stories connect
Lucia argues that effective communication isn’t “a nice extra”, it’s essential. Because if climate technologies aren’t understood, invested in, and adopted, they won’t scale fast enough to transform the industries that drive the climate crisis.
Connect with Lucia on LinkedIn https://www.linkedin.com/in/luciaschweigert/
Life Size https://www.linkedin.com/compa...
Recommended book: “How to Feed the World” by Vaclav Smil: https://vaclavsmil.com/book/how-to-feed-the-world/
Additional notes:
Life Size: https://lifesizemedia.com/
Kempower: https://kempower.com/
Synhelion: https://synhelion.com
Sustainable Air Fuel (SAF): https://flightfree.co.uk/post/the-trouble-with-saf/
David Attenborough: https://es.wikipedia.org/wiki/David_Attenborough
Nina Harjula: https://www.linkedin.com/in/ninamariaharjula/
Chris Wedding’s Climate CEOs newsletter: https://entrepreneursforimpact.substack.com/about
Bloomberg’s Green Daily: https://www.bloomberg.com/account/newsletters/green-daily
Released: 29 April 2026
Run time: 55m
Listen on: Spotify | Apple Podcasts | YouTube
