Communicating Earth podcast
Episode 10: Rebecca Wynn
Listen on: Spotify | Apple Podcasts | YouTube
What if the most powerful climate message isn’t data but love?
In this episode, Tom speaks with Rebecca Wynn, Head of Communications at Our Kids’ Climate, about building a global movement rooted not in expertise, but in care. Rebecca traces her journey from civil servant to “mother activist,” and explains how a visceral realisation—imagining her son’s life in 2030 and 2050—reshaped her entire approach to communication.
At the heart of her work is a radical simplicity: parents are trusted, relatable messengers, and love is a mobilising force. Through the “Our Kids’ Air” campaign, she shares how hundreds of parent groups across 50+ countries coordinated action—from WHO conference interventions to WhatsApp-organised protests—without sacrificing authenticity.
This conversation explores a different model of climate communication: one that blends top-down influence with bottom-up storytelling, trades rigid message discipline for creative ownership, and replaces abstract futures with tangible, human stakes.
In an era of political fragmentation and algorithmic noise, Rebecca makes a compelling case: if we want people to act, we need to start with what they already care about—and help them speak from it.
Recommended book: The poems of Mary Oliver, especially Wild Geese, The Summer Day, When I Am Among the Trees
Follow Rebecca Wynn at https://www.linkedin.com/in/re...
Additional notes:
“We are the Majority” video - https://wearethemajority.earth/
Our Kids’ Climate - https://ourkidsclimate.org/
Our Kids’ Air campaign - https://ourkidsclimate.org/our-kids-air/
Clean Air Fund case study on parent-led action - https://www.cleanairfund.org/case-study/parental-love-drives-clean-air-action/
Our Kids Climate press release on global #OurKidsAir actions - https://ourkidsclimate.org/parents-across-the-world-call-for-urgent-action-on-air-pollution-to-protect-childrens-health/
WHO Global Conference on Air Pollution and Health (Colombia, 2025) - https://www.who.int/news/item/28-03-2025-second-who-global-conference-on-air-pollution-and-health-concludes-with-powerful-commitments-to-protect-public-health
WHO call for global action on air pollution - https://www.who.int/news/item/17-03-2025-nearly-50-million-people-sign-up-call-for-clean-air-action-for-better-health
“Every Breath Tells a Story” (Our Kids Air film) - https://www.youtube.com/watch?v=fUK2JBvPdVE
Reuters op-ed by Bhavreen Kandhari - https://www.context.news/just-transition/opinion/toxic-air-is-killing-our-kids-parents-must-demand-clean-energy
Warrior Moms (India) - https://warriormoms.in/
Mothers Rise Up (UK) - https://www.mothersriseup.org/
Mother’s Rise Up with giant inhaler prop - https://www.thecanary.co/trending/2025/03/16/mothers-rise-up-protest/
Mother’s Rise Up with giant ice cream prop - https://www.instagram.com/p/DL7KRX6NYeE
Parents for Climate (Australia) - https://www.parentsforclimate.org/
For Our Kids (Canada) - https://www.forourkids.ca/
Parents for Future (UK) - https://parentsforfuture.org.uk/
Parent for Future (UK) Let’s Talk Climate training - https://parentsforfuture.org.uk/campaign/climate-conversations/
ULEZ expansion success - https://www.bbc.co.uk/news/articles/cgq9nnj274xo
Mums for Lungs (UK) - https://www.mumsforlungs.org/
Research on effects of ULEZ on children’s lung health after - https://pmc.ncbi.nlm.nih.gov/articles/PMC12556170/
Potential Energy Coalition - https://potentialenergycoalition.org/
Released: 8/4/26
Run time: 50m
Listen on: Spotify | Apple Podcasts | YouTube
