We have the experience
We have created a model of campaigning based around two key principles:
Influential, trusted spokespeople and Action begets action
This has been enacted with the international Ride for Their Lives campaign which has seen healthcare professionals, led by doctors from Great Ormond Street Hospital, taking to their bicycles all over the world.
Example of the campaign’s successes include:
Ride to Cop26
A rare positive story about the ULEZ run by the BBC, about a Ride for Their Lives group ride around the perimeter of the zone.